ÚCHÈ a ground breaking niche fashion brand conceived in 2019; is a fashion brand redefining the industry norms.

Born in the United Arab Emirates, to Nigerian Uche Joy Orah ÚCHÈ is a brand that combines conceptual design with sustainable practices to create unique and eco-friendly fashion pieces.

The creative direction is driven by passion for innovation and versatility in fashion. Our conceptual approach ensures that each piece is a work of art that pushes boundaries, erasing the idea of perfection and challenging traditional fashion norms.

By incorporating elements of local sourcing, upcycling, and utilizing deadstock materials, ÚCHÈ showcases her commitment to sustainability and reducing negative environmental impact; steering away from mass production while embracing the imperfections that comes with humans creating.

One of the key differentiators for ÚCHÈ is her minimum order and made-to-order approach. This not only ensures the exclusivity of their pieces but also allows for a more personalized experience for their customers. By producing in limited quantities, the brand encourages conscious consumption, avoiding excessive waste and overproduction.

ÚCHÈ is not just a fashion brand; it is a movement towards a more inclusive, accepting, ethical and sustainable future in the fashion world and the world at large. By embracing local sourcing, minimal production, repurposing and recycling, we are setting an example for the industry and inspiring others to follow suit.