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I never imagined I’d find myself as a fashion designer. My journey began as a student nurse, then led me to Dubai as a sales executive, all in pursuit of a brighter future. And let me tell you, Dubai is BRIGHT - filled with shiny lights and bling!
Over the years, I’ve worn many hats—from FX broker to gym manager, photographer to wheelchair company manager. It’s been quite the adventure! But it was only when I stumbled into fashion that I discovered my true passion. At 36 years old, I realized I could create—and I couldn’t be happier.
ÚCHÈ is not just a brand to me; its my happily ever after, my saviour, my baby. I’m still navigating this exciting path, and I’m so grateful to have you along for the ride. With your help ÚCHÈ is not only supporting local artisans, but also empowering children in local communities through provision of computers.
I promise to bring you truly unique designs that make you shine as bright as the Dubai skyline, all crafted with the utmost care and quality.
I promise to be steadfast in our dedication to empowering children in local communities.
Thank you for supporting this former student nurse who’s still figuring things out. And to everyone still trying to figure things out, you are heroes!
With love and gratitude,
Joy
“UCHE” is an igbo word, originating among the igbos, the major tribe in eastern Nigeria meaning“ideas”
ÚCHÈ is all about embracing the unexpected—taking risks, breaking boundaries, and celebrating contrasts.
I use both timeless and unconventional materials to create bold, dynamic designs that are always evolving.
Size inclusivity is a core value for me.
As a 180 cm, curvy woman, I often face challenges finding clothing that fits well, and when I do, it’s rarely stylish or innovative.
This is why ÚCHÈ provides made-to-measure option for all designs, ensuring that every piece can accommodate individuals of all sizes. While achieving this is a complex challenge, I am deeply committed to delivering clothing that offers both a perfect fit and exceptional style for everyone.
ÚCHÈ is for anyone who wants to express themselves, make a statement, and stand out. It’s all about curiosity, creativity, and embracing the beauty of being uniquely YOU.
From a young age, I’ve always wanted to support others, and while I started with a focus on nursing, my journey led me to create a brand that drives positive social impact.
Initially entering the fashion industry through sales and business, I shifted my focus as Creative Director to build a brand that empowers communities, especially children in rural areas.
One of my proudest moments was donating computers to The Adu Achi Primary School, in my hometown, giving kids access to technology for the first time - this is just the beginning of the ÚCHÈ FOUNDATION.
